Campaign scheduling for one-person marketing teams.
I was a one-man-band marketing team at a van import dealership. Because I was stretched out across all marketing functions, there was limited time to actually plan campaigns.
Campaign plans lived entirely in my head, and this presented challenges. These plans couldn’t simply be handed off, they couldn’t scale, or they would fall apart as soon as another project was thrown my way. There was a constant battle between creating assets and posting them.
So I created a tool that could bridge that gap. Waypoint.
Waypoint reads an asset list. It assigns each asset a role and derives multiple deliverables from single assets. It paces them across a schedule and flags any potential gaps.
Sun Valley, ID
2026
2026